Your website is one of your most important assets for lead generation and introducing new clients to your managed service offering. That’s why search engine optimization (SEO) has become a priority for businesses. In fact, 93 percent of all web traffic comes in from a search engine, making it imperative for managed service businesses to invest time and resources into improving their rankings.
Web optimization isn’t always black and white, though, which is why we sought advice from Raj Khera of MoreBusiness.com. Raj helps businesses develop the tools and strategies they need to be successful. In a recent Smarter MSP column, he shared this SEO advice:
“IT companies often want to be ranked for data backup, but when you look who ranks for that term, you’ll realize you won’t be able to displace the companies in the top ten because they’re major data backup vendors.
Identify some terms that you think are appropriate, and then develop what’s known as a long-tail strategy. Here’s how it works. When you have a term like data backup, that’s something that gets a lot of traffic, but it isn’t focused traffic. If you add to the term data backup, such as business data backup, for example, and then add the city name, this is a long-tail SEO strategy that’s easier to rank on. There are many more such search terms which are easier to get ranked for and collectively result in more searches than the shorter search term with a higher-ranking difficulty. Prospects who are searching for this term are more qualified and can ultimately be profitable leads for your business. You want to make sure you optimize your page for that phrase.”
To read more of Raj’s advice, visit the post here.
3 Ways to improve your SEO & get more leads
Little changes can make a big difference for your website’s SEO. Here are three easy ways to start increasing your search engine rankings.
Regularly create content. Consider starting a blog for your managed service business, and develop a healthy content calendar to go with it. To increase your SEO, aim to post at least once a week about topics that your SMB audience cares about—HIPAA, data protection, or IT questions you get asked regularly. To read more on how to start an effective blog, check out this post.
Get more links to your site. The best way to increase your SEO is by getting reputable sites to link to your site. One way to do this is by working with your vendors on a success story, guest contributing to a blog, or having your local chamber of commerce linking to your business. When Google sees other reputable sites linking to your page, they rank you higher and start to see you as an expert in a specific area. For more help on how to get more links to your site, view this post.
Add calls-to-action and forms. It’s important to capitalize on the traffic your website is already getting. When prospects find your website, what’s their next step? Adding a lead form prompting people to sign up for webinars, download e-books, or contact you to learn more allows you to see who is interacting your brand—and it gives you the opportunity to follow up. To learn more about creating better lead forms, read the post here.
Improving your SEO isn’t something that happens overnight; however, small tweaks to your overall strategy can help you find SEO success.
Photo: garagestock / Shutterstock.