Are you connecting with your customers effectively? Even with new technology at our fingertips, businesses still rely heavily on email and phone calls as a means of communication. In a 2018 report, The Radicati Group estimated that the number of email accounts worldwide is 3.8 billion. But, overuse can lead to too much of a […]
Most MSPs could tell you stories about hard-headed gatekeepers and decision makers who bury their heads in the sand, unwilling to hear any amount of reason or argument against their point of view, but don’t worry. If there is anything that keeps marketers optimistic, it’s that there is almost always a way in – you […]
Most MSP’s have run into customers or prospects that refuse to add a backup solution or upgrade from their current one to another that better meets their needs. They believe that their current set-up is satisfactory because the decision makers often have a “it won’t happen to us” attitude when considering the potential of data […]
Little things can make a big difference, especially if they are caught early on. For instance, take the expression, “like a canary in a coal mine.” This expression dates back to 1911 when canaries were used in the mining industry to warn coal miners of looming carbon monoxide poisoning. This gave miners an early enough […]
At the heart of most cybersecurity breaches is a faulty patch management process. A recent study conducted by the Ponemon Institute on behalf of ServiceNow found that 57 percent of organizations that reported a breach suffered because a patch that was available to safe-guard against that vulnerability had not been applied. That means that 57 […]
Let’s face it, some of us think it is fun to be scared — especially at this time of the year. In preparation for Halloween, some of us find ourselves going to haunted hayrides, reading ghost stories, and even find ourselves binge watching The Haunting of Hill House. While not all MSPs enjoy a fictional […]
Chances are, if you’re talking about cyber security, your SMB customers are probably overwhelmed. Cyber criminals are continually finding more and more ways to infiltrate networks—whether it’s through unsecured IoT devices, phishing emails, or an unpatched backdoor in the network—and your SMB customers are at risk. That’s where you can come in!
Have you ever heard the phrase: “Content is king?” If you have a marketing background or have been trying to implement a marketing strategy for your MSP business, it might be a phrase you’ve run into more than once. If not, that’s okay! It’s not too late to start developing your content marketing plan.
It’s no secret that IT service providers are busy. You and your team are working hard to proactively protect SMBs’ business-critical data, safeguard their systems from the most recent threats, and get their systems back up and running if something does go wrong. Being busy is a good thing, but it can mean you don’t […]
Cybercriminals are master manipulators—and they are working harder than ever before. They are crafting believable emails, tricking users into entering their credentials, and even squatting on compromised accounts to get additional intel—to create even more believable attacks. And if that’s not bad enough, there is no sign of it slowing down.