Tip Tuesday: Avoid social selling faux pas

Posted by Anne Campbell on Jan 23, 2018 7:25:00 AM

social selling faux pas.jpgNo matter what industry you work in, reaching potential customers can be a challenge. A recent Spiceworks study showed that on average IT buyers are being contacted 22 times per week by technology sales reps or marketers—13 times by email, five times by phone, two times through online forums or communities, once through social media, and once by physical mail.

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Topics: Sales Process, Social Media

This one blog post can put your MSP marketing into high gear

Posted by Stuart Crawford on Jun 8, 2017 6:00:00 AM

Trust me—This isn’t a blog post you want to skim through. You should print it off, study it, and bookmark it so you can reference it over and over again.

The “Wild West” of MSP marketing is here. It’s been here for quite some time, but many of you don’t realize it. Actually, what I’ll be talking about, many of you are probably using each day but not to its fullest potential.    

So, what am I talking about?

Well, Facebook, of course ... yes, Facebook.

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Topics: Social Media, MSP Marketing

Ask Intronis: How can I see a positive ROI using Facebook ads?

Posted by Lauren Beliveau on May 8, 2017 7:14:00 AM

Q:  I’m looking into different ways to promote our IT services in our area. We already have a social media presence, but we’re thinking about trying to gain more exposure through Facebook ads. How can I get started using Facebook ads, and how can I see a positive return on investment?

Facebook ads are a great way to gain visibility with your target audience—even when you have a minimum social media presence. There are more than 1.86 billion active Facebook users worldwide and more than 16 million local business pages, making it an attractive platform to grab SMBs’ attention.

To give you advice on how to effectively grab your prospects’ attention with these ads and create a positive return on investment, we consulted Sarah Duffy. Sarah is the senior marketing manager of demand generation at Intronis MSP Solutions, and she has found a successful formula for creating Facebook advertisements.

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Topics: Ask Intronis, Social Media

How MSPs can use social media to generate new business

Posted by Stuart Crawford on Mar 29, 2017 9:44:00 AM

Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to create new relationships, cultivate existing ones, and close new business, you’re missing out. Social media is uber powerful and a must for all managed IT service companies.

The biggest error MSPs make when using social media, though, is believing that propagation of blog posts through a third-party feed distribution service is enough. I’m here to tell you it’s not! When you rely solely on this type of social media, you haven't even scratched the surface. Sure, some posts are getting a level of engagement, but you have to do more. 

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Topics: MSP Marketing, Social Media

Ask Intronis: How to use social media to communicate with customers

Posted by Lauren Beliveau on Feb 27, 2017 7:40:00 AM

Q: These days, it seems like a challenge to reach customers by phone or email—especially when you need a quick response. Sometimes voicemails take days for them to respond to, or an email just gets buried in their inbox. How can I use social media or texting to communicate with my customers without stepping over the line?

Communication is an essential part of running a successful IT business. While most businesses rely on traditional forms of communication like emails and phone calls to correspond, having another way to contact customers can be beneficial, whether it’s texting a client to let them know you’ll be a few minutes late, or giving them another way to contact you in case of an emergency. However, once you start blurring the lines and communicating over text or social media, there are a few unspoken rules you should adhere to.

To help define some guidelines for communicating with customers, we talked to Andrew Brearton. Andrew is a regional account director at Intronis MSP Solutions by Barracuda, and he excels at growing and fostering customer relationships. Here are his tips on how to communicate with your customers without overstepping any boundaries.

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Topics: Ask Intronis, Social Media

The future of social media and your employees

Posted by Francis Thach on Apr 27, 2016 8:38:49 AM

Recently, I had the privilege of attending the Social Tools Summit in Boston. I run our social media efforts here at Intronis, so I was really excited to see what I could learn at this conference that focuses exclusively on social media tools and best practices. There were so many interesting sessions, but three of them really stood out to me.

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Topics: Social Media

Ask Intronis: How can I make it easier to manage social media for my MSP business?

Posted by Courtney Steinkrauss on Jan 4, 2016 9:00:00 AM

Q: The MSP business I work for is using social media marketing to promote our IT services, but nobody on my team comes from a marketing background. We get the basics of how social media works, but it can be a bit overwhelming to manage. How can I make sure that we’re on the right track with our social media efforts and make it easier for us to manage?

It’s great to hear you’re using social media to promote your IT services business. Not everyone in IT recognizes that social media offers businesses a number of opportunities to promote themselves and get recognized. It can be beneficial in many ways, so you’re right to make sure you’re using it to its full potential.

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Topics: MSP Marketing, Social Media, Ask Intronis

Ask Intronis: How can I use social media to help my MSP business?

Posted by Courtney Steinkrauss on Nov 9, 2015 9:00:00 AM

Q: I’m not very active on social media, but I’ve noticed that a few of my competitors are using it to promote their business. I understand how social media works, but I’m just not sure how to use it to get recognized by small business customers. What are the most useful social media channels for my MSP business? How can I use social media to interact with potential and current customers?

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Topics: MSP Marketing, Social Media, Ask Intronis

10 Twitter accounts MSPs need to follow to keep up on cyber security

Posted by Anne Campbell on Oct 28, 2015 3:45:37 PM

When it comes to cyber security, things change quickly. New threats emerge every day, and you need to stay current on the latest security news to make sure your customers are properly protected. In the age of social media, Twitter is one of the best ways to do just that.

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Topics: Social Media, Cyber Security

Social media is a great “in” for IT sales and marketing

Posted by Marie Rourke on Jul 29, 2015 5:11:00 PM

Recent reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or break a deal, but it certainly will prevent you from getting to know more about your customers, partners, and prospects—and vice versa.  

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Topics: Social Media

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