Most small businesses recognize the role technology plays in growing their business, but despite this, forty percent of SMBs admit their investment is much lower than it should be. According to the CompTIA study The Business Relevance of IT in the SMB Market 61 percent of SMBs aren’t using IT service providers at all. While this creates a tremendous opportunity for IT service providers, the truth is most providers don’t understand what benefits their SMB prospects are looking for.
SMB customers don’t care about the nitty-gritty details of the products you have to offer. They’re more interested in how the value of your services can help their SMB business grow. To help you focus on what matters to customers the most, we took a closer look at the four things SMB customers care about the most.