Are you connecting with your customers effectively? Even with new technology at our fingertips, businesses still rely heavily on email and phone calls as a means of communication. In a 2016 report, The Radicati Group estimated email use worldwide will top 3 billion users by 2020.
But, overuse can lead to too much of a good thing. HubSpot reported that 78 percent of consumers unsubscribe due to a brand pushing too many emails. So, how do you become memorable if not by increased exposure? By changing the quality and the impact of your content.