As an MSP, there are so many things you can talk about on your company blog: new technology trends, recent cyber threats, regulation and compliance changes, or breaking down complex technology to make it easier for your customers to understand. The possibilities are endless, but blogging is an area where many MSPs struggle — usually due to lack of time, topic ideas, or traffic.
Blogging is a good way to differentiate your MSP from the competition and engage with prospects and partners, enabling you to grow your business. Recently, we attended Hubspot’s Inbound 2016 conference and listened to Tim Urban’s keynote presentation. Tim is the founder of the blog Wait but Why, and he shared some great advice on how to develop topics your audience will find interesting and why the structure of your post is essential.