Tip Tuesday: Make your MSP marketing efforts matter

Behind the scenes of every successful MSP business is a well-crafted marketing strategy. The right strategy can help drive more prospects to your website, build your brand’s reputation, and grow your customer base.

To truly be effective in your marketing efforts, you need to make marketing your IT service business a priority. All too often, smaller companies put their marketing strategy on the backburner and only make an effort when they have time.

When you’re developing your marketing strategy, you should take a multi-faceted approach. Consider things like social media marketing, email marketing, telemarketing, advertising, and more. Diversifying your marketing approach is important because it helps you to find the tactics that work best for your business—and it can help you reach more potential customers.

Digital marketing is one area that is developing quickly. This includes your website and how your users interact with it, social media, online advertising, videos, SEO, and more. Nate Freedman of Tech Pro Marketing shared this advice in a recent Smarter MSP post:

“Trying to create an effective, organic, and valuable digital marketing campaign without a strategy is a bit like being lost in the middle of the ocean. Yes, you’re in a boat and, sure, you know where you’re trying to get to — but you have no idea how you’re going to get there or even why it’s so important that you do.

The most important thing for people to understand about this challenge is that you’re not alone. According to one recent study, a shocking 49 percent of all organizations say they do NOT have a clearly defined digital marketing strategy in place. The second most important thing to understand is that this problem is easily fixable with the right perspective.”

To learn how to develop a digital marketing strategy and to read the rest of Nate’s post, click here.

Habits of Effective MSP Marketers

There isn’t a right or a wrong way to approach MSP marketing, but there are some methods that are more effective than others. To help you determine which approach to take with your IT service business, view our interactive e-book, 11 Habits of Highly Effective MSP Marketers, to see what works for your MSP peers. 

Photo: igorstevanovic/Shutterstock.com

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