Tip Tuesday: Converting more of your website traffic

Posted by Lauren Beliveau on Jun 5, 2018 8:02:00 AM

WarningWARNING! Capturing your prospects attention isn’t easy. Recent studies show that the average customer is exposed to 10,000 brand messages a day, making it harder to reach them than ever before. While it might be hard to catch them when they’re still in the discovery process and weighing their potential options, it isn’t impossible. Believe it or not, your website can be your best lead-generation tool when you use it the right way.

When potential customers visit your site, it’s important to find ways to draw them in and help them interact with your brand. For example, if they fill out a form they can receive an e-book that highlights how to be HIPAA compliant. Richard Delahaye, the senior director of marketing at Barracuda MSP said:

“Always include a ‘next step’ or ‘call to action’ on every page of your website and with every campaign you send. If you have someone’s attention, don’t waste it. Turn it into a lead!”

How to make the most of your website traffic

To turn your website’s traffic into leads, you need to give visitors a clear next step. Is there a link to contact your sales department to learn more? Is there a form to fill out to attend an upcoming event or webinar? Every page should have an action item that your prospects can take. This will provide a variety of activities that your sales team can follow up on.

One way to capture information is to gate your larger pieces of content, like your e-books, white papers, and industry studies. The form should ask visitors for their first name, last name, company name, phone number, and email. You want to keep your form short but capture all the basics.

This will give your sales team the necessary information to contact the prospect in a few weeks and ask them what they thought about the piece of content—or if they have any additional questions. To learn more about how to create better form fills on your website to capture leads, check out this post on Smarter MSP.

Capturing prospects’ attention isn’t easy, but by creating straightforward avenues for them to interact with your brand, you can make the most of your website traffic.

E-book: 11 Habits of Highly Effective MSP Marketers

Photo:  Rawpixel.com / Shutterstock. 

Topics: Tip Tuesday

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