Opportunity Knocks: Answer the door to cloud-generation firewalls

Posted by Jason Howells on Mar 23, 2018 9:32:33 AM

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managed firewall opportunity.jpgWe understand that keeping up with security requirements can prove stressful, especially with increasingly sophisticated attackers breathing down your neck (and your customers’).

However, according to a report by The 2112 Group on behalf of Barracuda MSP, entitled The State of European Managed Services, many of you are still just offering a basic level of security services. With the rise of ransomware and new data legislation right around the corner, there has never been a better time for you to offer a more robust security solution for your customers.

More sophisticated security solutions

The report found that 20 percent of European solution providers are now offering some form of managed security services. More significantly, another quarter are planning to add security services within the next 12 months, and 37 percent are exploring security as an expansion option. Conversely, less than one in five solution providers have no plans to offer security services.

Despite this, the report's findings revealed that only a small number of IT service providers are offering comprehensive suites of security technologies. Most appear to provide point solutions that are tangential to their core managed services or product offerings, and they remain largely focused on addressing only immediate needs. Solution providers don’t seem eager to create end-to-end security services that address a multitude of technologies and threat mitigation needs, which could be proving a missed opportunity.

Barracuda CloudGen Firewall MSP

Traditionally, legacy firewalls were introduced to help prevent basic viruses, which were admittedly annoying, but not necessarily harmful, unlike ransomware. And while basic firewalls can offer some protection, the reality is that advanced threats can still sneak through.

Partnering with a vendor, like Barracuda MSP for example, to offer managed cloud-generation firewalls would allow you and your customers to replace legacy systems without retraining technicians, whilst expanding existing security services with Advanced Threat Protection. Working with the right vendor partner could also mean you gain access to a dedicated team that will provide 24/7 monitoring, management, and maintenance for your firewall offering, providing a near zero-touch service, all for a fixed monthly price.

Spend money to save money

Unsurprisingly, SMBs are very focused on how much money they’re spending. However, managed cloud-generation firewalls also have a better reporting system that can help you demonstrate the value of a more advanced solution.

If you can show a customer that their new firewall has blocked X number of attacks in the first month, that’s a powerful way to highlight the overall value of the solution. Not only will a more robust solution help you save time and money by not having to recover data as often, but it can also help show customers all the potential threats they’re safeguarded against, making your life much easier.

According to a separate survey we conducted earlier this year, 92 percent of businesses are concerned by the thought of ransomware attacking their organisation. It seems like these fears are well founded — nearly half of respondents (47 percent) had been a victim of ransomware themselves. Of those ransomware victims, 59 percent were not able to identify the source of attack.

We get that a more comprehensive security solution may come with a bigger price tag than basic solutions, but in the long run it could save your customers from having to pay hefty ransoms down the road or deal with costly downtime that could be caused by a breach. It’s estimated that last year alone, ransomware scams cost victims nearly $5 billion worldwide, and, of course, being proactive in seeking a more robust security solution could also prevent future penalties for data non-compliance.

Managed cloud-generation firewalls can give customers a robust layer of protection to prevent an attack from happening. With SMBs beginning to strengthen their security infrastructures, you must ensure you’re offering the right services or risk getting left behind.

Barracuda NextGen Firewall - Intronis MSP Edition

Photo: alphaspirit/Shutterstock.com

Topics: Cyber Security

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