Lindsay Faria

As Director of Partner Marketing at Barracuda MSP, Lindsay Faria is dedicated to empowering MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.
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Recent Posts

Using World Backup Day as an MSP Marketing Opportunity

Posted by Lindsay Faria on Mar 28, 2016 4:07:12 PM

March 31 is approaching fast, but there's still time for you to kick off communication with your customers and prospects to remind them of the importance of making sure their data is securely backed up and keeping their business fully protected. Here’s your chance to boost your marketing efforts and bring in some new business as a result!

We know that many MSPs juggle several roles and responsibilities within their organization and as a result may have limited resources dedicated to marketing. It’s with these MSPs in mind that we put together a World Backup Day MSP Marketing Kit! An exclusive benefit to the Intronis Partner community, the kit includes ready-to-go marketing materials to help you launch your backup awareness campaign.

This suite of marketing enablement resources feature the infamous Data Loss Gremlins and provides pre-crafted social media posts, rebrandable white papers and tech guides, 17 email templates, and much more.

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Topics: MSP Marketing

MSP tips for pay-per-click advertising

Posted by Lindsay Faria on Feb 11, 2016 8:00:00 AM

If you’re an IT service provider who’s interested in using online advertising but doesn’t know where to start, you’re not alone. In fact, 81 percent of the attendees at last week’s Intronis Partner-exclusive webinar on this topic are not currently taking advantage of this valuable marketing tool, and it’s largely because they just aren’t sure how the whole thing works. Fortunately, our digital marketing manager and resident pay-per-click pro, Sarah Duffy, was happy to share her expertise on the subject. Here are Sarah’s tips for getting started with pay-per-click advertising.

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Topics: MSP Marketing

Doing business like a high school student

Posted by Lindsay Faria on Jan 14, 2016 8:30:00 AM

Last week, I had the pleasure of participating as a judge at the Massachusetts District 5 DECA competition. DECA is an international association of marketing students preparing to position themselves as entrepreneurs and leaders in the business world. I was an active member of the organization as a student, so I was happy to volunteer and spend a few hours catching a glimpse of the marketers of the future. 

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Topics: Growing Your MSP Business, MSP Marketing

8 tech headlines that created buzz in 2015

Posted by Lindsay Faria on Dec 30, 2015 1:30:00 PM

A lot happens in a year, especially in the IT channel, which seems to move at break-neck pace. As we reflect on 2015 and all of the interesting news we saw throughout the year, we thought it would be fun to ask our Partners to list the most memorable tech headlines from 2015.  Here’s what stood out to them.

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Topics: Cloud Industry and Technology

18 Do’s and Don’ts for 2016 Planning as an MSP

Posted by Lindsay Faria on Dec 9, 2015 2:26:43 PM

As we close in on the end of 2015, preparing for the new year is top of mind for many business owners, and if you’re like many of the MSPs we work with, you’re looking for some tips on how to jump start your 2016 planning.

Start by checking out our Ask Intronis column on how to create a business plan and downloading our business plan template. But because this is such an important topic, we also wanted to share some real world advice from our Partners so you can see what tips your peers have to offer on the topic.

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Topics: Growing Your MSP Business

Nine Things You Need to Know about Intronis University

Posted by Lindsay Faria on Nov 4, 2015 12:00:00 PM

Over the past several months, I’ve had the pleasure of congratulating more than 250 Partners on their achievement of Intronis Certified Partner Technician status. As much as I enjoy sending out those congratulatory messages and certification packages, I also enjoy answering the questions that come in from Partners as they’re getting ready to check out our online training for the first time. That’s because I know they’re getting ready to do something great for themselves and their business.

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Topics: Announcements

CyberSecurity Insights for MSPs - A Panel Discussion

Posted by Lindsay Faria on Oct 21, 2015 9:30:00 AM

I recently sat in on a panel webinar that Intronis hosted with the help of two of our channel Partners, Chris Cable of Techworks Consulting and Ryan Rosenkaimer of Alura Business Solutions. I knew that with their collective experience and keen insights on cyber security, we were in for an exciting event as soon as Chris and Ryan decided to join our panel, and unsurprisingly, I was proven right. For those of you who missed it, feel free to check out a recap below, or to watch the recording now.

One of the first things that struck me during the webinar was the results of our first audience polling question. A full 83 percent of the IT service provider attendees indicated that they spend time regularly discussing security and the importance of protecting their data with their customers. This is an encouraging number because, as we all know, one of the biggest challenges in defending customers against cyber-crime is raising awareness and teaching them about the topic. Knowing that so many of our Partners are dedicating their time to this means that, hopefully, their SMB customers are becoming more educated and better protected.

MSP Cybersecurity Tips

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Topics: Events and Webinars, Cyber Security

Cyber Security Awareness Month – 31 Tips for IT Service Providers

Posted by Lindsay Faria on Oct 1, 2015 9:30:00 AM

Since 2004, the National Cyber Security Division of the Department of Homeland Security and the non-profit National Cyber Security Alliance have sponsored National Cyber Security Awareness month every October as a way to encourage individuals and businesses alike to be vigilant of cyber risks and best practices.Nation Cyber Security Awareness Month

While cyber security is critical to keep in mind year round, the month of October offers us an opportunity to re-think our strategies for online security. In observance of this, we have compiled a list of tips to help you make sure your cyber security — and your customers’ — is up to date.
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Topics: Cyber Security

Using National Preparedness Month to build your business case

Posted by Lindsay Faria on Sep 2, 2015 12:00:00 PM

If disaster struck today, how would your customers fare?

While this is an important question to ask yourself throughout the year, it’s especially relevant today as we kick off National Preparedness Month. In an initiative sponsored by FEMA and the Department of Homeland Security, each September, National Preparedness Month encourages us to spend some time dedicating ourselves to being better equipped to manage through emergencies and disasters. The goal is to raise awareness of the need for preparedness and to encourage proactive disaster planning.

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Topics: Business Continuity and Disaster Recovery

Introducing the Intronis MSP Marketing Booster Pack

Posted by Lindsay Faria on Aug 25, 2015 3:02:00 PM

One of our key areas of focus in working with IT service providers is helping them to be more successful. Whether it means teaching them how to better optimize their use of the Intronis ECHOplatform, or to more effectively promote and sell their backup and data protection service, we’re always looking for ways we can better enable our Partners. As part of this initiative, we’ve added a training and enablement resource with the creation of our MSP Marketing Booster Kit, a new section accessible within the Business Track in Intronis University.

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Topics: Announcements

Ready Set Managed
Cyber security risk assessment
MSP Phishing Quiz
Intronis Local Lunches
MSP Marketing Assessment