Lindsay Faria

As Director of Partner Marketing at Barracuda MSP, Lindsay Faria is dedicated to empowering MSP partners to grow their businesses by providing tools and information to make marketing and selling their data protection services as effective, fast and easy as possible.
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Recent Posts

6 cybersecurity stats for MSPs to share with customers

Posted by Lindsay Faria on Oct 22, 2018 8:53:00 AM

For MSPs, cyber security is top of mind much more often than it is for your customers. With some SMB customers, it can be a struggle to not only illustrate the importance of this topic, but to explain that security is not a one-and-done type thing. Security requires a commitment from both sides to minimize the risk to their business through a mix of technology, training, and behavior.

While security discussions should be conducted year-round, October is National Cyber Security Awareness Month and provides an easy opportunity for MSPs to gain some momentum behind their security-related marketing activities.

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Topics: Cyber Security, MSP Marketing

Managed email security services, the new must have for MSPs

Posted by Lindsay Faria on Oct 8, 2018 2:26:28 PM

Based on a survey of 140 organizations conducted by Osterman Research, it’s estimated that as many as 44 percent of businesses were victims of an email attack from a compromised end user account in the past 12 months. These types of attacks can be devastating.

The severity and prevalence of email-borne attacks are only increasing, and for MSPs not currently offering email security services, it’s time to re-evaluate.

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Topics: Cyber Security

Introducing Content Shield: Protection against web-based threats for MSPs

Posted by Lindsay Faria on Sep 13, 2018 10:33:53 AM

Domain Name System (DNS) server attacks are becoming a more prevalent threat than ever, and MSPs and their customers need to be prepared. According to a new study by EfficientIP, 77 percent of organizations surveyed reported experiencing a DNS attack thus far in 2018. The global frequency of these attacks is on the rise, as are the costs associated with them. The survey shows that the average cost of a DNS attack in the U.S. alone has climbed 57 percent over the past year to $654,000 in 2018.

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Topics: Announcements, Cyber Security, IT Security

What happens at IT Nation won’t stay at IT Nation

Posted by Lindsay Faria on Nov 13, 2017 4:21:27 PM

I’m back in the office after an eventful visit to Orlando last week for the IT Nation conference. During our three days there, the Barracuda MSP team engaged directly with more than 700 MSPs, VARs, and other service providers. Between countless conversations with those looking for new ways to grow their businesses via security and data protection solutions, we found time to show off our new integration for ConnectWise Automate, and even to play some Mario Kart with our Partners in our Recharge Lounge. Here are few observations and insights that I gleaned from the experience:

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Topics: Events and Webinars

4 tips for adding managed services successfully

Posted by Lindsay Faria on Apr 27, 2017 1:30:00 PM

Whether you’re a VAR, break-fix service provider, or even an MSP that’s getting started, the thought of adding or expanding your managed services offering doesn’t need to be a daunting one — as long as you take advantage of the resources available to you and learn from the experiences of those who’ve walked the path to managed services success before you.

I recently had the pleasure of working with some of our Partners and my colleagues to produce an online panel-style session discussing just this topic, and I have to say, it was a very interesting conversation! Here are the four pieces of advice that stuck with me:

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Topics: Growing Your MSP Business

Threat Watch: Resume Files containing Advanced Persistent Threats

Posted by Lindsay Faria on Mar 14, 2017 8:59:32 AM

As cybercriminals become more duplicitous by the day, businesses and individuals alike need to be more aware than ever of their digital surroundings. One example of this was recently highlighted on the Barracuda blog: Resume files containing Advanced Persistent Threats (APTs).  

This threat counts on unsuspecting email recipients to open a .doc file supposedly containing a resume from a job applicant. From there, chaos ensues.

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Topics: Cyber Security

2 MSP resolutions and how to keep them

Posted by Lindsay Faria on Feb 15, 2017 9:30:00 AM

It’s hard to believe we’re already well into the second month of 2017. According to the Statistic Brain Research Institute, more than 40 percent of people who made New Year’s Resolutions have given them up by now. So if you’re one of the committed ones — congratulations!

A few weeks ago, I was chatting with some of our Partners to learn more about what their resolutions for 2017 were (both professionally and personally), and I was surprised at how clearly a couple of trends defined themselves. Literally 100 percent of the ‘personal’ resolutions had to do with personal health and fitness. Awesome! And, there were trends just as clearly defined when it came to our Partners’ professional goals. Apparently, MSPs are heavily invested in two key areas in 2017:

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Topics: Growing Your MSP Business

3 Things you can learn from the MSP Marketing Masters Awards winners

Posted by Lindsay Faria on Nov 28, 2016 1:24:50 PM

After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to:

With so many great submissions, it was a tough decision for the judges, so we’d like to give a shout out to Oxen Technology and Techvera who received Honorable Mentions, as well as to all of the other participants. We saw a lot of great entries!

Marketing doesn’t come easy for many MSPs, which is why it was so encouraging and exciting to see our Partners executing strong marketing strategies to help them stand out from their competition and grow their businesses.

The winners of the MSP Marketing Masters Awards have a few things in common; consistency, creativity, and face-to-face meetings were key to their successes. And I think that reveals some important lessons for other MSPs. Here are three things you can learn from the winners of this year’s MSP Marketing Masters:

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Topics: Events and Webinars, MSP Marketing

5 Tips for a winning entry in the MSP Marketing Masters Awards

Posted by Lindsay Faria on Jun 16, 2016 3:36:10 PM

What if you could increase your odds of winning your share of $10,000 in marketing services for your MSP business by 100 percent today?

Good news — you can! All you need to do is put yourself in the running by entering the MSP Marketing Masters Awards. The nomination process is so simple that it’s a no-brainer for any MSP looking for a chance to win valuable services (and gain recognition for your marketing prowess).

Here are a few tips for creating a top-notch submission!

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Topics: Events and Webinars

Calling all MSP marketers: Introducing the MSP Marketing Master Awards

Posted by Lindsay Faria on May 11, 2016 10:00:00 AM

Did you know Intronis recently launched the 2016 MSP Marketing Masters Awards, designed to honor the IT channel's most savvy marketers? This is the first time we’re hosting this type of program, and we’re all very excited about being able to provide your team with the opportunity to be recognized for its creative and successful marketing efforts!

One of our key goals at Intronis is to help MSPs be more successful—not just at delivering and supporting data protection and security solutions, but to be more successful overall. When it comes to the types of marketing enablement resources we provide, we try to produce tools that help MSPs promote their solutions, and we also try to provide education and guidance on how to be more successful marketers in general. The MSP Marketing Masters Awards is reinforces this goal.

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Topics: MSP Marketing

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