Albert Einstein once said, “Everything should be made as simple as possible, but not simpler.” When it comes to running a profitable IT service business, it’s often best to take that approach. Not only should you find ways to simplify your processes and procedures for your techs, but you should also look for a way […]
Lauren Beliveau
Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business.
Tip Tuesday: Profitably break into the managed service market
Skilled technicians are in demand, which is why businesses are having a hard time holding onto their internal IT staff. Instead of employing these highly skilled workers, more companies are turning to managed service businesses to take over for their internal IT departments. This presents a large opportunity for providers that are already established in […]
Tip Tuesday: Converting more of your website traffic
WARNING! Capturing your prospects attention isn’t easy. Recent studies show that the average customer is exposed to 10,000 brand messages a day, making it harder to reach them than ever before. While it might be hard to catch them when they’re still in the discovery process and weighing their potential options, it isn’t impossible. Believe […]
Surviving the IT channel: Advice to help your career soar
Starting a new career in the IT channel can be a daunting task. Products and solutions are continuously evolving, new threats are constantly emerging, and there are always new problems that need to be solved. But, all these challenges can present an exciting opportunity for you to excel.
Tip Tuesday: Fix your MSP pricing problems by charging more, not less
In the crowded IT services market, it can be easy to fall into the trap of competing on price. But, that often spells trouble for MSPs. By reducing prices, you’re cutting your margins thinner, undervaluing your offering, and making it more difficult to provide a high quality of service for your customers.
Tip Tuesday: Protect SMBs from falling victim to third-party security risks
In today’s security landscape, it’s important for your customers to be application aware. There are more than 2.8 million apps available in the marketplace, and a recent study showed that 85 percent of applications carry an exploitable vulnerability. To truly protect your SMB customers from exposing the network to these threats, you need to implement […]
Tip Tuesday: Archiving for Efficiency and eDiscovery
Are you providing email archiving services for your customers? Email archiving is slowly becoming a necessity for all organizations, not just the ones in highly regulated industries. In today’s business environment, email is used universally. With cyberattacks and breaches becoming more prevalent, it’s important to help your SMB customers preserve their business-critical data, and email […]
Tip Tuesday: Why you need to make small errors a big priority
In the IT business, things can get very busy very quickly. So, it can be easy to sweep small issues like a missed backup or a low-priority ticket under the rug, but often these small issues can lead to an even larger problem down the road.
Tip Tuesday: How to avoid the new Quant Loader trojan
Ransomware, malware, and trojans—oh my. With the average user receiving 121 emails per day, it should come as no surprise that all these attacks are trying to infiltrate your customers’ networks through their employees’ inboxes. In fact, Barracuda Security Insight recently identified a new attempt to launch a Quant Loader trojan, which can distribute ransomware […]
Tip Tuesday: Optimizing your website’s SEO
Your website is one of your most important assets for lead generation and introducing new clients to your managed service offering. That’s why search engine optimization (SEO) has become a priority for businesses. In fact, 93 percent of all web traffic comes in from a search engine, making it imperative for managed service businesses to […]