Cybercriminals are master manipulators—and they are working harder than ever before. They are crafting believable emails, tricking users into entering their credentials, and even squatting on compromised accounts to get additional intel—to create even more believable attacks. And if that’s not bad enough, there is no sign of it slowing down.
Lauren Beliveau
Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business.
Tip Tuesday: Protecting your customers’ public cloud environments
Are you ready to protect and support your customers in a public cloud environment? As more SMBs move toward public clouds like AWS, Azure, or Google Cloud Platform, they’ll soon be looking to IT service providers to help them secure their business-critical data in these environments. According to a report from 451 Research, 90 percent […]
Tip Tuesday: How to deliver more compelling presentations
Stop putting your prospects and your coworkers to sleep! Presentations may be a critical component for business success, but studies show that 46 percent of individuals are doing something else during your presentation.
Tip Tuesday: Using AI to protect your customers’ inboxes
Do you think of artificial intelligence (AI) as just another buzzword, or is it the next big thing to protect your customers’ inboxes? With email threats becoming more evasive and sophisticated, security vendors are turning to AI to help MSPs defend their customers against the latest attacks. Today, only 15 percent of businesses are using […]
Tip Tuesday: Make your MSP marketing efforts matter
Behind the scenes of every successful MSP business is a well-crafted marketing strategy. The right strategy can help drive more prospects to your website, build your brand’s reputation, and grow your customer base. To truly be effective in your marketing efforts, you need to make marketing your IT service business a priority. All too often, […]
Tip Tuesday: How to help your customers avoid getting phished
Phishing attacks are increasing at a rapid rate, which is why it is so important to educate your customers about email security best practices. In fact, a recent report showed that 1.5 million phishing emails—representing more than 10,000 unique phishing attempts—were blocked by Barracuda in the month of May alone.
Tip Tuesday: Close more sales this summer
Schools are out, and summer has officially begun! With family vacations and holidays around the corner, you might be thinking about different ways to drum up some additional managed services business during what can be a slow season.
Tip Tuesday: How to achieve more success with less
Albert Einstein once said, “Everything should be made as simple as possible, but not simpler.” When it comes to running a profitable IT service business, it’s often best to take that approach. Not only should you find ways to simplify your processes and procedures for your techs, but you should also look for a way […]
Tip Tuesday: Profitably break into the managed service market
Skilled technicians are in demand, which is why businesses are having a hard time holding onto their internal IT staff. Instead of employing these highly skilled workers, more companies are turning to managed service businesses to take over for their internal IT departments. This presents a large opportunity for providers that are already established in […]
Tip Tuesday: Converting more of your website traffic
WARNING! Capturing your prospects attention isn’t easy. Recent studies show that the average customer is exposed to 10,000 brand messages a day, making it harder to reach them than ever before. While it might be hard to catch them when they’re still in the discovery process and weighing their potential options, it isn’t impossible. Believe […]
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