Behind the scenes of every successful MSP business is a well-crafted marketing strategy. The right strategy can help drive more prospects to your website, build your brand’s reputation, and grow your customer base. To truly be effective in your marketing efforts, you need to make marketing your IT service business a priority. All too often, […]
Lauren Beliveau
Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business.
Tip Tuesday: How to help your customers avoid getting phished
Phishing attacks are increasing at a rapid rate, which is why it is so important to educate your customers about email security best practices. In fact, a recent report showed that 1.5 million phishing emails—representing more than 10,000 unique phishing attempts—were blocked by Barracuda in the month of May alone.
Tip Tuesday: Close more sales this summer
Schools are out, and summer has officially begun! With family vacations and holidays around the corner, you might be thinking about different ways to drum up some additional managed services business during what can be a slow season.
Tip Tuesday: How to achieve more success with less
Albert Einstein once said, “Everything should be made as simple as possible, but not simpler.” When it comes to running a profitable IT service business, it’s often best to take that approach. Not only should you find ways to simplify your processes and procedures for your techs, but you should also look for a way […]
Tip Tuesday: Profitably break into the managed service market
Skilled technicians are in demand, which is why businesses are having a hard time holding onto their internal IT staff. Instead of employing these highly skilled workers, more companies are turning to managed service businesses to take over for their internal IT departments. This presents a large opportunity for providers that are already established in […]
Tip Tuesday: Converting more of your website traffic
WARNING! Capturing your prospects attention isn’t easy. Recent studies show that the average customer is exposed to 10,000 brand messages a day, making it harder to reach them than ever before. While it might be hard to catch them when they’re still in the discovery process and weighing their potential options, it isn’t impossible. Believe […]
Surviving the IT channel: Advice to help your career soar
Starting a new career in the IT channel can be a daunting task. Products and solutions are continuously evolving, new threats are constantly emerging, and there are always new problems that need to be solved. But, all these challenges can present an exciting opportunity for you to excel.
Tip Tuesday: Fix your MSP pricing problems by charging more, not less
In the crowded IT services market, it can be easy to fall into the trap of competing on price. But, that often spells trouble for MSPs. By reducing prices, you’re cutting your margins thinner, undervaluing your offering, and making it more difficult to provide a high quality of service for your customers.
Tip Tuesday: Protect SMBs from falling victim to third-party security risks
In today’s security landscape, it’s important for your customers to be application aware. There are more than 2.8 million apps available in the marketplace, and a recent study showed that 85 percent of applications carry an exploitable vulnerability. To truly protect your SMB customers from exposing the network to these threats, you need to implement […]
Tip Tuesday: Archiving for Efficiency and eDiscovery
Are you providing email archiving services for your customers? Email archiving is slowly becoming a necessity for all organizations, not just the ones in highly regulated industries. In today’s business environment, email is used universally. With cyberattacks and breaches becoming more prevalent, it’s important to help your SMB customers preserve their business-critical data, and email […]