Lauren Beliveau

Recent Posts

Tip Tuesday: How to perfect your patch management process

Posted by Lauren Beliveau on Aug 14, 2018 8:53:00 AM

At the heart of most cybersecurity breaches is a faulty patch management process. A recent study conducted by the Ponemon Institute on behalf of ServiceNow found that 57 percent of organizations that reported a breach suffered because a patch that was available to safe-guard against that vulnerability had not been applied. That means that 57 percent of those breaches could have been prevented easily!

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Tip Tuesday: Cybercriminals are working hard to take over your email

Posted by Lauren Beliveau on Aug 7, 2018 9:38:00 AM

Cybercriminals are master manipulators—and they are working harder than ever before. They are crafting believable emails, tricking users into entering their credentials, and even squatting on compromised accounts to get additional intel—to create even more believable attacks. And if that’s not bad enough, there is no sign of it slowing down.

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Tip Tuesday: Protecting your customers’ public cloud environments

Posted by Lauren Beliveau on Jul 31, 2018 8:32:00 AM

Are you ready to protect and support your customers in a public cloud environment? As more SMBs move toward public clouds like AWS, Azure, or Google Cloud Platform, they’ll soon be looking to IT service providers to help them secure their business-critical data in these environments.

According to a report from 451 Research, 90 percent of organizations are using some sort of cloud service, and 60 percent of workloads will be running in some form of hosted cloud services by 2019. This creates a tremendous opportunity for IT service providers to help customers not only move those workloads to the cloud—but also to protect them. With attacks on Microsoft Azure increasing 300 percent in Q1 2017, it might be better to take action sooner rather than later.

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Tip Tuesday: How to deliver more compelling presentations

Posted by Lauren Beliveau on Jul 24, 2018 8:55:00 AM

Stop putting your prospects and your coworkers to sleep! Presentations may be a critical component for business success, but studies show that 46 percent of individuals are doing something else during your presentation.

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Tip Tuesday: Using AI to protect your customers’ inboxes

Posted by Lauren Beliveau on Jul 17, 2018 8:24:00 AM

Do you think of artificial intelligence (AI) as just another buzzword, or is it the next big thing to protect your customers’ inboxes? With email threats becoming more evasive and sophisticated, security vendors are turning to AI to help MSPs defend their customers against the latest attacks.

Today, only 15 percent of businesses are using artificial intelligence, but 31 percent say it’s on the agenda for the next 12 months. However, this new trend might be the edge your customers need to defend their business-critical data from looming cyber criminals. This week’s tip comes from Jim Furstenberg, an assistant professor of information security, in a recent post on Smarter MSP.

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Tip Tuesday: Make your MSP marketing efforts matter

Posted by Lauren Beliveau on Jul 10, 2018 8:00:00 AM

Behind the scenes of every successful MSP business is a well-crafted marketing strategy. The right strategy can help drive more prospects to your website, build your brand’s reputation, and grow your customer base.

To truly be effective in your marketing efforts, you need to make marketing your IT service business a priority. All too often, smaller companies put their marketing strategy on the backburner and only make an effort when they have time.

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Topics: MSP Marketing

Tip Tuesday: How to help your customers avoid getting phished

Posted by Lauren Beliveau on Jul 3, 2018 8:50:00 AM

Phishing attacks are increasing at a rapid rate, which is why it is so important to educate your customers about email security best practices. In fact, a recent report showed that 1.5 million phishing emails—representing more than 10,000 unique phishing attempts—were blocked by Barracuda in the month of May alone.  

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Tip Tuesday: Close more sales this summer

Posted by Lauren Beliveau on Jun 26, 2018 8:32:00 AM

Schools are out, and summer has officially begun! With family vacations and holidays around the corner, you might be thinking about different ways to drum up some additional managed services business during what can be a slow season.

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Tip Tuesday: How to achieve more success with less

Posted by Lauren Beliveau on Jun 19, 2018 8:39:00 AM

Albert Einstein once said, “Everything should be made as simple as possible, but not simpler.” When it comes to running a profitable IT service business, it’s often best to take that approach. Not only should you find ways to simplify your processes and procedures for your techs, but you should also look for a way to simplify who you work with.

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Tip Tuesday: Profitably break into the managed service market

Posted by Lauren Beliveau on Jun 12, 2018 8:45:00 AM

Skilled technicians are in demand, which is why businesses are having a hard time holding onto their internal IT staff. Instead of employing these highly skilled workers, more companies are turning to managed service businesses to take over for their internal IT departments.

This presents a large opportunity for providers that are already established in the channel or those looking to grow their managed services offerings. Alan Boshnack from The Net Solvers shared his advice on how to effectively break into the managed service market:

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