Lauren Beliveau

Recent Posts

SmarterMSP.com: An innovative, award winning destination site for the IT channel

Posted by Lauren Beliveau on Dec 14, 2018 11:59:07 AM

It seems like MSPs are being introduced to new product enhancements and tools every day. It’s not uncommon to use technology today that we could only dream of years ago. But, in a world where change is constant, what does it mean to be truly innovative?

Innovation means that you are leading the pack, delivering fresh, creative ideas, and ultimately providing value in a new and interesting way. But, with so many exciting resources and tools in the market, it is a challenge to stand out.

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Topics: Awards

Tip Tuesday: How to avoid the canary in the coal mine

Posted by Lauren Beliveau on Nov 20, 2018 8:30:00 AM

Little things can make a big difference, especially if they are caught early on. For instance, take the expression, “like a canary in a coal mine.” This expression dates back to 1911 when canaries were used in the mining industry to warn coal miners of looming carbon monoxide poisoning. This gave miners an early enough warning to leave the mine before it was too late. Just like a canary in the coal mine, questions or concerns from your customers can be an early indicator of much larger problem—you just need to address them early on.

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Topics: Tip Tuesday

4 IT frights that keep MSPs up at night

Posted by Lauren Beliveau on Oct 30, 2018 5:49:38 PM

Let’s face it, some of us think it is fun to be scared — especially at this time of the year. In preparation for Halloween, some of us find ourselves going to haunted hayrides, reading ghost stories, and even find ourselves binge watching The Haunting of Hill House. While not all MSPs enjoy a fictional thriller once in a while, they all know how truly terrifying running an IT service business can be, on a bad day.

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Topics: Tip Tuesday

Weathering the storm: top tips for protecting your customers’ data

Posted by Lauren Beliveau on Oct 15, 2018 9:30:00 AM

With today’s sophisticated threats, security is likely (and for good reason) top of mind for most MSPs. No matter where you turn, it seems like there is another reminder to implement user education, security best practices, and update legacy security solutions to safeguard your SMBs from today’s latent threats. While one successful breach can be detrimental to your customer’s business, it is important to remember that it isn’t the only event that can have a devastating impact.

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Topics: Cloud Backup and Recovery, Business Continuity and Disaster Recovery

Award-winning email security solutions for MSPs

Posted by Lauren Beliveau on Sep 25, 2018 8:15:00 AM

More than three-quarters of targeted cyber-threats start with an email, and according to a global research study conducted by Barracuda in June 2018, 87 percent of IT professionals said that their company faced an email-based security attack in the past year.

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Topics: Awards, Cyber Security

Barracuda MSP Insiders: A community where MSP partners can learn and grow

Posted by Lauren Beliveau on Sep 18, 2018 8:22:00 AM

What pops up in your mind when you hear the word: community? Perhaps the first thing that comes to mind is your neighborhood, a book club, a support group, or maybe something entirely different. To us, a community is a group of people who are working together towards similar goals; people who want to learn, grow, and help others be successful in their endeavors.

One of the things that we want to instill in our partners, is that they aren’t alone in their day-to-day struggles and that we are here to help. That’s one of the many reasons why we started our Barracuda MSP Insiders Community! The hub is available to any Barracuda MSP partner, and it is always growing and changing. We asked Lindsay Faria, the director of partner marketing at Barracuda MSP, what she would tell a new partner joining us about this platform. Lindsay shared:

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Topics: Partner Support

Tip Tuesday: How to be the cybersecurity partner your SMBs need

Posted by Lauren Beliveau on Sep 4, 2018 9:03:00 AM

Chances are, if you’re talking about cyber security, your SMB customers are probably overwhelmed. Cyber criminals are continually finding more and more ways to infiltrate networks—whether it’s through unsecured IoT devices, phishing emails, or an unpatched backdoor in the network—and your SMB customers are at risk. That’s where you can come in! 

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Topics: Tip Tuesday

Tip Tuesday: Why an MSP blog might be your key to success

Posted by Lauren Beliveau on Aug 28, 2018 9:04:00 AM

Have you ever heard the phrase: “Content is king?” If you have a marketing background or have been trying to implement a marketing strategy for your MSP business, it might be a phrase you’ve run into more than once. If not, that’s okay! It’s not too late to start developing your content marketing plan.

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Topics: Tip Tuesday

Tip Tuesday: How the Partner Toolkit can put time back in your day

Posted by Lauren Beliveau on Aug 21, 2018 8:47:00 AM

It’s no secret that IT service providers are busy. You and your team are working hard to proactively protect SMBs’ business-critical data, safeguard their systems from the most recent threats, and get their systems back up and running if something does go wrong.

Being busy is a good thing, but it can mean you don’t get to devote enough attention to other areas of your business. For example, you might not have enough time to launch a marketing campaign about why it’s important for customers to protect their Office 365 accounts. That’s where your vendors—specifically Barracuda MSP—can lend a hand!

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Topics: Tip Tuesday

Tip Tuesday: How to perfect your patch management process

Posted by Lauren Beliveau on Aug 14, 2018 8:53:00 AM

At the heart of most cybersecurity breaches is a faulty patch management process. A recent study conducted by the Ponemon Institute on behalf of ServiceNow found that 57 percent of organizations that reported a breach suffered because a patch that was available to safe-guard against that vulnerability had not been applied. That means that 57 percent of those breaches could have been prevented easily!

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Topics: Tip Tuesday

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