Lauren Beliveau

Recent Posts

Tip Tuesday: Optimizing your website’s SEO

Posted by Lauren Beliveau on Apr 17, 2018 8:27:00 AM

Your website is one of your most important assets for lead generation and introducing new clients to your managed service offering. That’s why search engine optimization (SEO) has become a priority for businesses. In fact, 93 percent of all web traffic comes in from a search engine, making it imperative for managed service businesses to invest time and resources into improving their rankings.

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Tip Tuesday: How to increase your employees’ productivity

Posted by Lauren Beliveau on Apr 10, 2018 8:45:00 AM

Productivity is important, especially when you’re trying to run a profitable MSP business. However, many different activities can derail your staff from being as productive as they could be—and they aren’t alone. A  recent study found that out of an eight hour workday, the average worker is  productive for only a little under three hours.

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Tip Tuesday: How to get more customer feedback

Posted by Lauren Beliveau on Apr 3, 2018 8:41:00 AM

Unhappy customers can be the canary in the coal mine because often their complaint isn’t unique. In fact, for every customer who brings up a complaint, there are 26 who remain silent. Instead of waiting for these unhappy customers to come to you, you need to regularly seek customer feedback on how your IT service business is suiting their needs.

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Tip Tuesday: How to avoid falling victim to password theft

Posted by Lauren Beliveau on Mar 20, 2018 8:19:00 AM

We live in a password paradox. Passwords are designed to keep confidential accounts and information safe, but the number of passwords created per employee (Every employee has an average of 27 passwords.) creates more opportunities for those passwords to be exposed. Password theft can be quite lucrative, depending on the sensitivity of the exposed account. 

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Tip Tuesday: How to make managing data a breeze

Posted by Lauren Beliveau on Mar 6, 2018 8:27:00 AM

World Backup Day (March 31) will be here before you know it! Data protection continues to play an important role in keeping your SMB customer’s business-critical data safe from disaster. After all, data loss can be quite expensive, and businesses can lose between $926 and $17,244 for every minute that their business is stalled.

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Tip Tuesday: Alleviate your customer service woes

Posted by Lauren Beliveau on Feb 27, 2018 8:14:00 AM

Getting new SMB customers on board with managed service contracts can be pricy. In fact, it can cost up to five times as much as keeping the ones you already have. That’s why it’s essential to learn effective methods to retain and keep your existing customer base happy.

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Tip Tuesday: How to save more time with your integrations

Posted by Lauren Beliveau on Feb 20, 2018 8:15:00 AM

Time is one thing that most people want to get back in their day. It’s no secret that growing your MSP business can be time-consuming. But, instead of constantly putting your projects and growth-building activities on the backburner, maximize your time by fully utilizing the resources that are available to you.

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Tip Tuesday: When to stop wasting your time with a lead

Posted by Lauren Beliveau on Feb 13, 2018 8:09:00 AM

Time is one of your most valuable assets—which is why it’s important to make the most of the time you have. One of the toughest lessons to learn is when to give up on a lead. While you don’t want to miss out on an opportunity to generate more recurring revenue, there’s often a point where it’s time to walk away.

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Tip Tuesday: How to avoid the new impersonation attacks

Posted by Lauren Beliveau on Feb 6, 2018 8:12:00 AM

The adoption of web-based applications in small and medium-sized businesses has increased tremendously over the past few years, so it’s no surprise that web application attacks continue to grow. In the 2017 Verizon Data Breach Investigations Report, web application attacks were the number-one cause of data breaches. More and more SMBs are moving their day-to-day operations to applications like Google Docs, Outlook, and DocuSign, leaving them vulnerable to some of today’s sophisticated cyber-attacks.

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Tip Tuesday: Data privacy and protection

Posted by Lauren Beliveau on Jan 30, 2018 8:11:00 AM

On Jan. 28, the world celebrated Data Protection Day, but if you live outside of Europe, you might know it as Data Privacy Day. This day was started to promote awareness of data protection and privacy issues and educate users on best practices.

This week’s tip comes from the U.S. Small Business Administration and Stay Safe Online, which both encourage small businesses to educate consumers on privacy best practices. Here is a small excerpt from their awareness flyer:

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