Lauren Beliveau

Recent Posts

Tip Tuesday: When to stop wasting your time with a lead

Posted by Lauren Beliveau on Feb 13, 2018 8:09:00 AM

Time is one of your most valuable assets—which is why it’s important to make the most of the time you have. One of the toughest lessons to learn is when to give up on a lead. While you don’t want to miss out on an opportunity to generate more recurring revenue, there’s often a point where it’s time to walk away.

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Topics: Tip Tuesday

Tip Tuesday: How to avoid the new impersonation attacks

Posted by Lauren Beliveau on Feb 6, 2018 8:12:00 AM

The adoption of web-based applications in small and medium-sized businesses has increased tremendously over the past few years, so it’s no surprise that web application attacks continue to grow. In the 2017 Verizon Data Breach Investigations Report, web application attacks were the number-one cause of data breaches. More and more SMBs are moving their day-to-day operations to applications like Google Docs, Outlook, and DocuSign, leaving them vulnerable to some of today’s sophisticated cyber-attacks.

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Topics: Tip Tuesday

Tip Tuesday: Data privacy and protection

Posted by Lauren Beliveau on Jan 30, 2018 8:11:00 AM

On Jan. 28, the world celebrated Data Protection Day, but if you live outside of Europe, you might know it as Data Privacy Day. This day was started to promote awareness of data protection and privacy issues and educate users on best practices.

This week’s tip comes from the U.S. Small Business Administration and Stay Safe Online, which both encourage small businesses to educate consumers on privacy best practices. Here is a small excerpt from their awareness flyer:

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Topics: Tip Tuesday

Tip Tuesday: Ace your 2018 business plan

Posted by Lauren Beliveau on Jan 16, 2018 8:44:00 AM

Business plans are an essential component to keeping your team and goals on the right track throughout the course of the year. Whether you have an already-drafted business plan ready to-go or if you still haven’t gotten to it yet, a one-page business plan can be the perfect reference to help your business stay on track.

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Tip Tuesday: Avoiding the printer impersonation scam

Posted by Lauren Beliveau on Jan 9, 2018 8:45:00 AM

Phishing has become more sophisticated, and recently cybercriminals found yet another way to infiltrate your SMB customers’ networks—through scanned email attachments. That’s right, the attachment you thought was scanned by your HR representative just might be a scam.

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Topics: Tip Tuesday

Tip Tuesday: Maximizing your lead generation efforts

Posted by Lauren Beliveau on Jan 2, 2018 9:07:00 AM

One of the most important elements of managed services profitability is ensuring that you continually have a pipeline full of leads. Some managed service providers rely solely on referrals and word-of-mouth to keep new leads in their pipeline. While this can be effective way to add customers, it isn’t a reliable way to grow your business.

To help you get started on the right foot when it comes to lead generation, we spoke to Richard Delahaye, the senior director of marketing at Barracuda MSP. Richard has experimented with multiple processes to maximize a lead’s potential. This is the advice that he had to share:   

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Topics: Tip Tuesday

Tip Tuesday: Converting your last break-fix customers

Posted by Lauren Beliveau on Dec 26, 2017 8:29:00 AM

As the New Year approaches, many IT providers are looking for new ways to increase their profits in the coming year. While there are many ways to achieve this, one easy fix is to convert your break-fix customers to managed services contracts.

In a recent study conducted by Barracuda MSP and The 2112 Group, 64 percent of respondents said that recurring revenue services are their best growth driver. While break-fix work can help you meet your monthly numbers, managed services can help you proactively protect your SMB customers and their IT environments from today’s ever-evolving threats—instead of just reacting to the most recent data loss fire.

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Topics: Tip Tuesday

Tip Tuesday: Making the most out of your next event

Posted by Lauren Beliveau on Dec 19, 2017 8:05:00 AM

Networking is important for MSPs. It can help you meet new clients and other businesses in the area, and it can even help you recruit more talent. However, the time we spend face-to-face with our network is rapidly decreasing. While it is worthwhile to stay up to date with your clients and network online, 95 percent of people say face-to-face meetings are essential for long-term business relationships. So, it shouldn’t come as a surprise that more MSPs are using events to share their message with prospects and current customers.

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Topics: Events and Webinars, Tip Tuesday

Tip Tuesday: How to protect your SMBs from phishing

Posted by Lauren Beliveau on Dec 5, 2017 9:03:00 AM

Over the past year, phishing attacks have become more sophisticated, which can lure even the most tech savvy users into clicking a malicious link. Online holiday shopping has begun, and hackers are still preying heavily on shoppers looking for deals.

This holiday season, numerous phishing attacks have popped up luring consumers to log into their accounts by enticing them with a holiday gift card. Barracuda recently featured this threat in the monthly Threat Spotlight, urging holiday shoppers to avoid clicking through holiday deal emails—and to think before they click. Fleming Shi, senior vice president of technology at Barracuda, shared this advice:

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Topics: Cyber Security

Tip Tuesday: Planning for SMB growth

Posted by Lauren Beliveau on Nov 28, 2017 8:15:00 AM

As we approach the end of 2017, most businesses are tweaking their budgets and their plans to achieve more growth in the coming year. Just like you’re evaluating your business, it’s likely your SMB customers are going through a similar process.

SMB growth can be a great thing for your MSP business. It can provide you with more projects, more chances to upgrade services, and higher IT budget allocations. However, all of these positive changes can cause an unexpected roadblock for your MSP: not enough data storage.

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Topics: Tip Tuesday

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