For MSPs, cyber security is top of mind much more often than it is for your customers. With some SMB customers, it can be a struggle to not only illustrate the importance of this topic, but to explain that security is not a one-and-done type thing. Security requires a commitment from both sides to minimize the risk to their business through a mix of technology, training, and behavior.
While security discussions should be conducted year-round, October is National Cyber Security Awareness Month and provides an easy opportunity for MSPs to gain some momentum behind their security-related marketing activities.
Stats to get you started
To help support our Partners' Cyber Security Awareness Month marketing activities, we compiled a list of stats you can use in your own marketing. Below you can find a few of these stats to get you started.
You can use these to help illustrate the prevalence and frequency of cyber attacks, to help demonstrate the relevance of this to your SMB customers in particular, and to help them understand the specific ways in which they may be most vulnerable.
- On average, internal IT teams are investigating 12,000 alerts every week, according to The State of SOAR Report 2018 Survey, conducted by Virtual Intelligence Briefing on Behalf of Demisto
- By the end of 2019, a ransomware attack will strike a business every 14 seconds, projects Cybersecurity Ventures
- 43 percent of all cyber attacks target small businesses. This includes web-based attacks in addition to phishing and social engineering attacks, malicious code attacks, and DDoS attacks, according to Cybint
- Nearly two in five workers admit to clicking on a link or opening an attachment from a sender they did not recognize, per Finn Partner Research's Cybersecurity at Work Study
- 90 percent of all cyber attacks (which increasingly include ransomware) begin with phishing emails, says the Verizon 2018 Data Breach Investigations Report
- 48 percent of attacks against SMBs are phishing emails, ranking it as the most common type of cyber attack against these businesses, according to the Ponemon Institute’s 2017 State of SMB Cybersecurity Report
Partners can find an expanded list of stats in the Barracuda MSP Partner Toolkit, along with rebrandable Campaigns "In-a-Box" and security related e-books for you to use in your own marketing. Go ahead and put these materials to work in your conversations and communications, because cybersecurity discussions just can't wait.
More cybersecurity resources
For those looking for additional ways to immerse themselves in the topic of cyber security, please check out our upcoming webinar, The Email and Network Security Opportunity for MSPs. The session will cover how to:
- Protect customers from targeted email attacks
- Prevent account takeover and social engineering attacks
- Transform end-users from a vulnerability into a human defensive layer
- Increase resiliency and minimize compliance-related risk
- Optimize traffic and security network protocols, and more