Barracuda MSP Industry and Tech Blog

In today’s security landscape, it’s important for your customers to be application aware. There are more than 2.8 million apps available in the marketplace, and a recent study showed that 85 percent of applications carry an exploitable vulnerability. To truly protect your SMB customers from exposing the network to these threats, you need to implement a few security measures to keep their data secure.

Are you providing email archiving services for your customers? Email archiving is slowly becoming a necessity for all organizations, not just the ones in highly regulated industries. In today’s business environment, email is used universally. With cyberattacks and breaches becoming more prevalent, it’s important to help your SMB customers preserve their business-critical data, and email backup and archiving services can help.

In the IT business, things can get very busy very quickly. So, it can be easy to sweep small issues like a missed backup or a low-priority ticket under the rug, but often these small issues can lead to an even larger problem down the road.

Ransomware, malware, and trojans—oh my. With the average user receiving 121 emails per day, it should come as no surprise that all these attacks are trying to infiltrate your customers’ networks through their employees’ inboxes. In fact, Barracuda Security Insight recently identified a new attempt to launch a Quant Loader trojan, which can distribute ransomware and password stealers.

Six years can go by pretty quickly. Just ask Neal Bradbury. Neal, senior director of business development at Barracuda MSP, has once again been recognized by CRN on its list of 2018 Channel Chiefs. This is the sixth year in a row Neal has been named to the list, a fact that surprised him when we sat down to talk.

Are you connecting with your customers effectively? Even with new technology at our fingertips, businesses still rely heavily on email and phone calls as a means of communication. In a 2016 report, The Radicati Group estimated email use worldwide will top 3 billion users by 2020.

But, overuse can lead to too much of a good thing. HubSpot reported that 78 percent of consumers unsubscribe due to a brand pushing too many emails. So, how do you become memorable if not by increased exposure? By changing the quality and the impact of your content. 

Your website is one of your most important assets for lead generation and introducing new clients to your managed service offering. That’s why search engine optimization (SEO) has become a priority for businesses. In fact, 93 percent of all web traffic comes in from a search engine, making it imperative for managed service businesses to invest time and resources into improving their rankings.

In today’s fast-paced business environment, organizations want to maximize uptime, and as a result MSPs are looking for image-based solutions that help them offer customers fast business recovery capabilities. That’s why we’re excited about Physical Imaging Standard to Cloud for Intronis Backup.

Productivity is important, especially when you’re trying to run a profitable MSP business. However, many different activities can derail your staff from being as productive as they could be—and they aren’t alone. A  recent study found that out of an eight hour workday, the average worker is  productive for only a little under three hours.

Unhappy customers can be the canary in the coal mine because often their complaint isn’t unique. In fact, for every customer who brings up a complaint, there are 26 who remain silent. Instead of waiting for these unhappy customers to come to you, you need to regularly seek customer feedback on how your IT service business is suiting their needs.