Barracuda MSP Industry and Tech Blog

Email security is a primary threat vector for businesses of all sizes, and that won’t be changing anytime soon. The nature of those email-borne threats is evolving, though, and MSPs need to keep up. You can’t have an email offering that stands still — and neither can your vendors. The threat landscape is simply too dynamic.

Albert Einstein once said, “Everything should be made as simple as possible, but not simpler.” When it comes to running a profitable IT service business, it’s often best to take that approach. Not only should you find ways to simplify your processes and procedures for your techs, but you should also look for a way to simplify who you work with.

Here at Barracuda MSP, we like to say that we only succeed when our MSP partners succeed. This point of view informs everything we do, from the solutions we develop to the resources we provide to our MSP partners.

Skilled technicians are in demand, which is why businesses are having a hard time holding onto their internal IT staff. Instead of employing these highly skilled workers, more companies are turning to managed service businesses to take over for their internal IT departments.

This presents a large opportunity for providers that are already established in the channel or those looking to grow their managed services offerings. Alan Boshnack from The Net Solvers shared his advice on how to effectively break into the managed service market:

At Barracuda MSP, we understand that remote monitoring and management (RMM) and professional services automation (PSA) platforms are an important part of our MSP partners’ success. That’s why we’re excited about our integration for Barracuda Intronis Backup – MSP with ConnectWise Automate (formerly LabTech).

To give you a better look at the integration and its benefits, we sat down with Chris Crellin, the senior director of product management.

WARNING! Capturing your prospects attention isn’t easy. Recent studies show that the average customer is exposed to 10,000 brand messages a day, making it harder to reach them than ever before. While it might be hard to catch them when they’re still in the discovery process and weighing their potential options, it isn’t impossible. Believe it or not, your website can be your best lead-generation tool when you use it the right way.

Starting a new career in the IT channel can be a daunting task. Products and solutions are continuously evolving, new threats are constantly emerging, and there are always new problems that need to be solved. But, all these challenges can present an exciting opportunity for you to excel.

In the crowded IT services market, it can be easy to fall into the trap of competing on price. But, that often spells trouble for MSPs. By reducing prices, you’re cutting your margins thinner, undervaluing your offering, and making it more difficult to provide a high quality of service for your customers.

In today’s security landscape, it’s important for your customers to be application aware. There are more than 2.8 million apps available in the marketplace, and a recent study showed that 85 percent of applications carry an exploitable vulnerability. To truly protect your SMB customers from exposing the network to these threats, you need to implement a few security measures to keep their data secure.

Are you providing email archiving services for your customers? Email archiving is slowly becoming a necessity for all organizations, not just the ones in highly regulated industries. In today’s business environment, email is used universally. With cyberattacks and breaches becoming more prevalent, it’s important to help your SMB customers preserve their business-critical data, and email backup and archiving services can help.