A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their respective viewpoints. “Unrest” doesn’t even begin to describe what’s going on. The news stations are, of course, having a heyday and feeding off of and FUELING conflict, as it has the EXACT effect they want: more people watching and reading news stories. Never, ever forget that media outlets are businesses that are highly motivated to make a profit.
As a marketer, I selfishly love Facebook. But make no mistake — all of the social media sites, online games, and news feeds are your mortal enemy in your battle to keep yourself and your employees focused and productive. It IS addictive, and constantly checking your Facebook feed, Twitter account, e-mail, etc., is HIGHLY unproductive behavior. Employees wasting ANY time on Facebook are not only stealing from their employers by taking paid time for non-work-related PERSONAL activities, but they are also hurting the entire company’s profitability and their own personal effective rate because the funk of resentment lingers and spills over into drama in the workplace.