How do I write a business plan

Posted by Rick Faulk on Apr 1, 2015 9:00:00 AM

Whether you’re a new MSP or an established service provider, you should take the time to create a business plan. It’s critical to ensuring the success and survival of your company.

Having a few general goals in mind isn’t enough. You need to carefully analyze each of your objectives, break down what you need to do to achieve those goals, and then get it all down on paper—and I suggest just ONE sheet of paper!

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Topics: Growing Your MSP Business, Business Development

Ask Intronis: How can I make my business more productive

Posted by Courtney Steinkrauss on Mar 23, 2015 9:00:00 AM

Ask Intronis is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between. Submit your questions by emailing

Q: One of my goals for 2015 is to make my IT services business more efficient. With a limited staff and limited budget, I need to make sure everything runs as efficiently as possible. How can I make my business and my employees more productive? We need to make the most of what we’ve got! 

While all businesses try to be productive, we understand that it’s not necessarily a simple task to accomplish. Even if you hire all the right people and pay for all of the popular tools, it’s not always enough. Luckily for you, as an IT services provider, there are a few easy ways to make your business more efficient. 

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Topics: Business Development, Ask Intronis

6 Websites every managed service provider should be reading

Posted by Garry Dumas on Mar 19, 2015 11:25:00 AM

As an MSP, it’s important to stay informed on the latest tech trends, products, viruses, and data breaches, as well as sales, marketing, and management best practices. Staying up to date on developments in the IT channel will help you be better prepared to serve and protect your customers, and honing your business skills can help you make better business decisions, sell and market your company more effectively, and improve your ability to attract new customers.

Here are six helpful sites that MSPs should read regularly to stay current in both of these areas:

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Topics: Growing Your MSP Business, Business Development

Custom-priced productization for managed services

Posted by Achmad Chadran on Jan 28, 2015 1:53:00 PM

A services manager for a large and growing MSP shared some valuable insights recently during a conversation about Intronis’ fixed pricing. He enthusiastically offered that, compared to the per-gigabyte plans he was used to working with, fixed pricing vastly simplified planning and positively transformed forecasting. Moreover, his company now had greater flexibility to bundle and value-price their service offerings.

“That’s excellent,” I said. “So do you tier your services now?”

Here the response was much less definitive. “Well sorta-kinda. I’d say we tend more to size up the work effort and then custom-price our services per customer.”

Aha! Customized pricing for managed services….

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Topics: Growing Your MSP Business, MSP Marketing, Innovation and Ideas, IT Services Trends, Business Development

MSP reinvention: Why you shouldn’t settle for success

Posted by Achmad Chadran on Jan 20, 2015 10:54:13 AM

You’ve built up a healthy business helping entrepreneurs get the most of their IT. Your clients find solid value in your services and pay their bills on time (for the most part). Your people are diligent, creative, and thrive on collaboration.

Congratulations. You’re a star.

Still an opportunity exists for you to pursue new levels of customer enthusiasm and company growth.

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Topics: Innovation and Ideas, Business Development, Cloud Industry and Technology, Buyer Targeting, Differentiation

5 Strategies to score touchdowns on every possession with your MSP marketing

Posted by Stuart Crawford on Jan 12, 2015 9:27:00 AM

While every MSP wants to turn prospects into clients, not every MSP knows how. I’ve said it before, and I’ll say it again, “Only one in 100 IT firms think marketing first, but 100 out of 100 want more leads.”

If you’re tired of fumbling leads but aren’t sure how to turn it around and recover, here are a few simple factors to focus on:

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Topics: MSP Marketing, Business Development, Social Media, Events and Webinars

Consumer Online Storage: Security Threat and MSP Opportunity

Posted by Naomi Price on Oct 28, 2014 8:30:00 AM

In a pre-internet era, a common aphorism was “if it’s too good to be true, it probably isn’t.” Nowadays, though, after years of ever-more-wonderful technology developments, consumers and business decision makers alike tend to believe in miracles.

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Topics: Business Development

Zenith Infotech planned operations shutdown

Posted by Alan Earls on Oct 6, 2014 3:32:32 PM

A report from Channelnomics states that venerable cloud infrastructure and backup service provider Zenith Infotech is planning a rapid shutdown of operations, as soon as Oct. 15.  The information is not posted on the Zenith Infotech web site but the “contact us” page is no longer functional – never a good sign.

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Topics: Business Development, Customer Management

Infographic: 5 Big Tips to Run a More Productive IT Services Business

Posted by Naomi Price on Sep 8, 2014 2:00:00 PM

It’s a target that everyone, especially those in the IT services business, is aiming for: improved productivity. With only so many hours in the day, how can we utilize the time we do have more effectively? 

Productivity can often seem elusive, especially with distractions like Buzzfeed and social networks lurking around every corner. But there are steps that individuals and companies alike can take to cross more items off that daily to-do list. 

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Topics: Growing Your MSP Business, Business Development

The first step toward growing your cloud backup and DR margins

Posted by Manny Veiga on May 22, 2013 11:05:00 AM

Picture it: you’re a managed services provider. You’re serving a handful of customers and you’re doing it well. But you need a way to crack through the ceiling and cross over into that next level of sales and profitability.

Chances are it doesn’t take much effort for you to visualize that above scenario. Most MSPs we talk to are in that boat – making steady business but in need of a way to achieve significant growth, quickly if possible. For these MSPs, it’s a question of sales acceleration.

We sought to deliver some answers in a joint webinar last week with Nine Lives Media titled “Accelerate Sales: The Secrets of Double-Digit BDR Growth.”

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Topics: Business Development

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