Lauren Beliveau

Recent Posts

Ask Intronis: How can I give my MSP a technical edge?

Posted by Lauren Beliveau on May 22, 2017 8:27:23 AM

Q: We’re looking to differentiate our MSP, but there are a few other IT service businesses in the area that focus on the same vertical. We like to think of ourselves as having more industry knowledge and being very tech savvy. How can we give our MSP the reputation of having a technical edge over our competition?

Differentiating your MSP from the competition can help you charge a premium price for your services. Despite what some MSPs may believe, the IT service industry is not a commoditized market—if you ask one IT provider what they charge for an hour of labor, it can be drastically different from the next. Knowing your strengths as a business can help you differentiate your services and ultimately help you position yourself for success.

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Topics: Ask Intronis

Navigating conversations with customers about WannaCry ransomware

Posted by Lauren Beliveau on May 18, 2017 9:35:00 AM

By now, you’ve probably heard all the buzz around the most recent ransomware attack called WannaCry. So far, a reported 150 countries have been affected, and according to BBC news, the fast-spreading ransomware is finally starting to slow down. While no one is certain how long this attack will last, the importance of having conversations about cyber security with your customers is at an all-time high.

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Topics: Cyber Security

Email, the primary vector for cyber attacks

Posted by Lauren Beliveau on May 17, 2017 10:05:00 AM

In in the wake of last week’s attacks, new facts are still surfacing about WannaCry ransomware. The ransomware leverages a known vulnerability called EternalBlue that is widespread in older Windows operating systems and was patched in a security update Microsoft released in early March. This vulnerability allows the malware to travel from system to system, which makes systems that were left unpatched easy to attack with just one malicious email.

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Topics: Cyber Security

Ask Intronis: What should I consider before transitioning into managed services?

Posted by Lauren Beliveau on May 15, 2017 7:27:00 AM

Q: We consider our business to be a VAR (value added reseller), but we also provide break-fix services to small business clients. We’re starting to see a shift in the industry, and we’re considering expanding our offering to include managed IT services. What should I think about before making the transition to a managed service model?

The managed service market is growing rapidly, and with limited technical talent, the demand for IT technicians is at an all-time high. This is driving up salaries, making it hard for SMBs to hold onto their technical staff, which in turn makes them more likely to consider hiring a managed service provider.

According to a recent study conducted by Markets and Markets, the managed service market will be worth $242.45 billion by 2021. This creates a tremendous opportunity in the market, so many small reactive IT service businesses are looking to transition at least part of their business to a managed service model.

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Threat Watch: WannaCry Ransomware

Posted by Lauren Beliveau on May 12, 2017 5:50:51 PM

It’s no secret that cyber threats are becoming more widespread and sophisticated day-by-day. But, according to an article on CNN today, cyber security experts were stunned worldwide by the outbreak of WannaCry, a ransomware that infects Windows computers and locks down all files, holding them for ransom. Victims of the attack have six hours to pay and the ransom amount grows with time.

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Recipe for Success: What your SMB prospects are really looking for

Posted by Lauren Beliveau on May 10, 2017 12:01:00 PM

Most small businesses recognize the role technology plays in growing their business, but despite this, forty percent of SMBs admit their investment is much lower than it should be. According to the CompTIA study The Business Relevance of IT in the SMB Market 61 percent of SMBs aren’t using IT service providers at all. While this creates a tremendous opportunity for IT service providers, the truth is most providers don’t understand what benefits their SMB prospects are looking for.

SMB customers don’t care about the nitty-gritty details of the products you have to offer.  They’re more interested in how the value of your services can help their SMB business grow. To help you focus on what matters to customers the most, we took a closer look at the four things SMB customers care about the most.

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Topics: Recipes for Success

Ask Intronis: How can I see a positive ROI using Facebook ads?

Posted by Lauren Beliveau on May 8, 2017 7:14:00 AM

Q:  I’m looking into different ways to promote our IT services in our area. We already have a social media presence, but we’re thinking about trying to gain more exposure through Facebook ads. How can I get started using Facebook ads, and how can I see a positive return on investment?

Facebook ads are a great way to gain visibility with your target audience—even when you have a minimum social media presence. There are more than 1.86 billion active Facebook users worldwide and more than 16 million local business pages, making it an attractive platform to grab SMBs’ attention.

To give you advice on how to effectively grab your prospects’ attention with these ads and create a positive return on investment, we consulted Sarah Duffy. Sarah is the senior marketing manager of demand generation at Intronis MSP Solutions, and she has found a successful formula for creating Facebook advertisements.

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Topics: Social Media, Ask Intronis

The MSP’s Bookshelf: Marketing Without Money

Posted by Lauren Beliveau on May 4, 2017 3:47:17 PM

Let’s face it. There is never enough money in the marketing budget. Whether you have a large budget to work with or you’re trying to make limited funds stretch—you’ll always have more ideas for how to spend the money than you’ll have money to spend. That’s why it’s essential to ensure you’re marketing your IT services to the right audience.

Finding the right audience can help you save marketing funds and narrow your message to highlight benefits that speak to your target market. If you’re vertical focused, narrowing your message can be easy, but it can be more challenging for generalists. To help you hone in on your unique messaging and stretch your MSP marketing budget, we recently read Tom Patty’s Marketing Without Money. Through the book, we picked up some actionable advice that can help you leverage the right audience to grow your MSP business. 

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Topics: MSP Marketing

Ask Intronis: How can I measure success other than profit and loss?

Posted by Lauren Beliveau on May 1, 2017 7:29:00 AM

Q: As a new MSP, we’re slowly adding and supporting new customers. While our business is still in the red due to our overhead costs, what are some ways we can measure our success other than traditional profit and loss?

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HIPAA violations that you or your customers might have overlooked

Posted by Lauren Beliveau on Apr 26, 2017 9:30:00 AM

With hefty HIPAA fines on the line, protecting sensitive patient information isn’t a joke. The Omnibus rule, which was enacted in 2013, requires both the healthcare provider and any vendor who comes in contact with electronic protected health information (ePHI) to be HIPAA compliant. That means as an IT service provider you could be on the hook if something were to happen to one of your customers.

To ensure that you and your customers are compliant with today’s industry standards, take a look at these common HIPAA violations that you might have overlooked.

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Topics: HIPAA and Healthcare IT

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