Gary Pica

Gary Pica is a pioneer in the managed services field. His company, Dynamic Digital Services, was 'early to market' in the MSP arena and quickly became one of the fastest growing MSPs in the country, with over 7,000 endpoints under management. Now, as President of TruMethods, Gary Pica shares the key ingredients that revolutionized his business and helps IT solution providers reach their full potential.

Recent Posts

Gary Pica: 4 ways to supercharge how you're selling managed services

Posted by Gary Pica on Nov 22, 2016 4:05:07 PM

Are you exerting a ton of effort to increase sales, yet seeing few results? MSP business owners share one goal: generate new monthly recurring revenue. While nearly every owner agrees on this goal, few achieve it. You need key metrics, the right focus, and solutions for improving how you’re selling managed services. 

We want to help you skip over failures, avoid exerting so much effort, and move right to increasing sales. On Wednesday, Nov. 30 at 2 p.m. ET, I'll be joining Intronis for a free webinar. In this session, I’ll be giving advice and strategic direction on how to improve your sales and increase monthly recurring revenue.

Register for the webinar

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Topics: Growing Your MSP Business

3 Ways to leverage your MSP processes for higher profits

Posted by Gary Pica on Jul 20, 2016 12:00:00 PM

When you’re an MSP, you’re constantly struggling to differentiate yourself from the competition, close deals, and manage your IT tickets — all while increasing your profitability. Unfortunately, many MSPs are unable to set themselves apart, and they end up falling into a state of perpetual averageness.

But, no one wants that. We all want to be world-class service providers. So, what’s the one area you should tackle today to get on track with becoming a top MSP? Your processes.

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Topics: Growing Your MSP Business

Gary Pica: 5 Qualities of a world-class MSP

Posted by Gary Pica on May 4, 2016 12:00:00 PM

world_class_MSP.jpgAs the founder and president of TruMethods, an MSP training company, I come to the table with 20+ years of lessons learned the hard way. My goal is to help you avoid the ever-expanding potholes on the road to becoming a successful MSP.

I’ll be joining Intronis on Wednesday, May 11, at 2 p.m. EST for a webinar on the 5 Qualities of a World-Class MSP. In this webinar, I’ll dissect and explore what it means to be a world-class MSP. However, before you can understand what the best is, you must first understand what average looks like.


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Topics: Growing Your MSP Business

Packaging and pricing strategies to generate more revenue for MSPs

Posted by Gary Pica on Jan 28, 2016 12:00:00 PM

As an MSP, how you package and price the service offering is critical to your success. Your packaging and pricing should define your company way and demonstrate to clients how you are different than any of your competitors.

Take a step back for a moment and ask yourself this question: What is it that you actually deliver to your clients? I’ll give you a hint; the answer is not your great tools, top-of-the-line technology, awesome employees, and quick response time.

MSP Marketing Plan webinar

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Topics: Recipes for Success

Profitability Plateau: Breaking reactive IT service habits

Posted by Gary Pica on Dec 2, 2015 10:00:00 AM

Are your monthly recurring revenue numbers plateauing at $75,000 to $100,000 a month? Is your profitability stagnant while you struggle to increase sales?

Often, this is where MSPs get stuck. You’ve nailed down your processes and made a few sales, but there’s still something missing. You’re spinning your wheels. You’re working hard, but you can’t break through that barrier to increase monthly recurring revenue. You want to move past this $100,000 threshold.

So, what’s the answer? Hire more people? Rework your service offerings? Focus more on sales?

Unfortunately, the answer isn’t as simple as “sell more.”

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Topics: Saving Time

3 Keys for supercharging your MSP lead generation results

Posted by Gary Pica on Oct 14, 2015 3:02:21 PM

Lead generation is an area that many MSPs struggle in. You need a repeatable process for building a lead generation engine that will drive your company’s sales and profits. When I speak about this topic at live events, I always begin by asking the audience a basic question.

“How many people would consider adding new recurring revenue as their top goal?” Every hand in the audience fires into the air.

I then qualify this question with a follow-up. “How many people can consistently add at least $2,000 or $3,000 in new monthly recurring revenue each month?” Very few hands are raised. How can an entire group of people agree that something is their top goal, yet hardly anyone is achieving it on a consistent basis?

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Topics: Lead Generation

4 Ways MSPs can build more recurring revenue

Posted by Gary Pica on Jun 17, 2015 8:00:00 AM

Recurring revenue is the Holy Grail for managed service providers. Unfortunately, it is the area of the business that most MSPs struggle with. They either can’t sell enough new clients, don’t attract the right types of clients, or can’t command the right price.

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Topics: Business Development, Events and Webinars

Why MSPs need to create a business plan template to achieve success

Posted by Gary Pica on Apr 1, 2015 1:00:00 PM

Over the past five years I have coached more than 1,000 MSPs on how to increase recurring revenue and profitability. In every case, the business owner wanted their future results to be dramatically different than their current situation. This means that something (usually a long list of things) will need to change. It may be a change in people, process, or focus.

I have found that discipline around the business planning process is the leading indicator of success. Let me explain a few reasons why time spent on business planning will change your business and change your life.

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Topics: Growing Your MSP Business, Business Development

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