Angela Leavitt

Recent Posts

Angela Leavitt: Why is MSP lead generation so hard?

Posted by Angela Leavitt on May 23, 2017 12:24:50 PM

I was just on the phone this morning with an MSP who was telling me all about “the good old days.” He said that back when he started his company in 1995, lead generation was easy. He was first to the jump on the web “land grab” at the time and found great success.

“If you knew what you were doing back then from a marketing perspective, things happened very quickly,” he said.

Search engine optimization (SEO), paid Google ads (PPC), buying email lists from brokers, and sending out a few blasts ... that’s all it took back then to make a big splash and get the phone to ring off the hook.

So, what happened?

Register for the webinar

Read More

Topics: MSP Marketing

MSP marketing budgeting and planning: Your nightmare and your friend

Posted by Angela Leavitt on Jan 11, 2017 9:30:00 AM

Why worry about MSP marketing budgeting and planning?  

Well, things are changing fast in the IT channel. The industry itself is in a constant state of flux. Mergers and acquisitions abound, and giant competitors like Amazon are entering the MSP space. So, it’s never been more important to effectively attract and retain customers.

And while the thought of creating a marketing plan and budget can feel daunting, it really isn’t as complicated as it seems.

Register for the webinar

Read More

Topics: MSP Marketing

19 Essential marketing metrics for MSPs

Posted by Angela Leavitt on Jul 27, 2016 3:48:57 PM

If you’re like most MSPs, you may find marketing … well … aggravating. There are so many strategies, tactics, and platforms to manage, so it can be difficult to know what is working — or IF your marketing is working at all. And if you aren’t certain something is working, why spend the money?

Speaking of money, let’s talk budgets for a minute. What SHOULD you be spending?

Read More

Topics: MSP Marketing

Is your MSP website "leaky"? What to fix to catch more "fish"

Posted by Angela Leavitt on Feb 10, 2016 8:30:00 AM

 In 2016, your business’ website is either your first or second impression. Let’s say that again … slowly and really think about it … fiirrrsssstttt immmprrreessssionnn. Good. Now, how does your MSP website stack up?

I talk to telecom agents, VARs, and MSPs every day, and most of them greatly under-value the importance of their websites. They’ll say things like:

“I just need to have SOMETHING in place to show I’m legitimate.” OR …

 “If people are interested, they’ll just call me, and I’ll do the selling.” OR …

 “My wife’s cousin’s college kid’s best friend’s sister built my website, and that’s good enough.”

If you’re one of these people, you’re simply dead wrong. But don’t listen to me—here are some stats to back me up.MSP Marketing Plan webinar

Read More

Topics: MSP Marketing

Which Data Loss Gremlin Is Targeting You
MSP Health Check
MSP Phishing Quiz
Intronis Local Lunches
MSP Marketing Assessment